Introduction: In today’s globalized economy, businesses do not grow by staying limited to one country. Many companies expand internationally to increase sales, reach new customers, reduce risks, and remain competitive. For IB Business Management and IGCSE Business Studies students, business growth strategies in the global market are an important syllabus area and are frequently tested in exams. This article explains how businesses grow globally, using the Ansoff Matrix and ke

In today’s interconnected global economy, trade between countries is more dynamic and interdependent than ever. Goods, services, and investments flow across borders daily. At the center of this complex web lies a crucial economic variable, the currency exchange rate . Currency exchange rates determine how much one nation’s currency is worth relative to another’s. Even a small fluctuation can influence the price of exports, the cost of imports, and the overall competitiveness